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OLAPLEX
Olaplex's patented formula works on a deeper molecular level to repair damaged bonds in the hair that have been damaged by chemical, heat, and styling damage. OLAPLEX can be used to repair damaged hair in salon Level 1 & 2 can be used during your colour service to avoid damage and breakage when highlighting or colouring your hair. All other levels are part of your ‘at home care routine’ to ensure your hair stays in tip top condition between your colour services. Having nourished, strong, healthy hair is a must for perfect colour and styling results.
ALFAPARF
As you may guess from the name, Alfaparf Milano is among some of the best Italian brands around; their unique formula making them perfect for use across the whole of Italy, and further afield! Alfaparf has the solution for all hair and scalp problems. Take a look at their Style Stores collection to create tresses that look so good, you will find yourself swishing those locks like there's no tomorrow! Serious results, minimal effort.
REDKEN
Backed by state of the art science, and a legacy in innovation dating back to the 1960’s, Redken was the first brand to take a scientific approach to hair, discovering the formula that remains the alpha and omega of haircare to this day: PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR. Redken is trusted by millions of hair professionals for its scientific hair prescriptions, delivering powerful hair transformations and preserving the health of the hair for performance-obsessed professionals and their clients worldwide.
STYLE STORIES
There are two secret ingredients behind the Style Stories collection. The first is passion and the second is a special herb called moringa: If your hair just wants to curl up and dye, the Style Stories Collection will inject those locks with a surge of vitamins. Style Stories are listed under four major categories: Prestyling, Texturizing, Pastes, Gel and Hairspray but Moringa plays a leading role in each product.
PUREOLOGY
Colour care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulations whilst caring for our planet, with beauty and integrity in mind. As the pioneer of VEGAN COLOUR CARE, we strive to provide professional-products with luxury ingredients that protect and revive colour —and to do it whilst championing sustainability. This nourishing range has something for everyone and is highly effective. We believe in the integrity of our high performing products to deliver the best quality and extraordinary colour care. We believe in sustainability to protect the environment and our communities. We believe in purity of transparent communication, giving our professionals and consumers insider access to how we create and formulate.
JOICO
Joico was founded in California in 1975 by hairstylist Steve Stefano who felt he couldn't find an already existing haircare range to meet his clients needs. Over the years he quickly went from 1 salon to 34 salons and the range took the US by storm. He believed in giving his clients the "Joi" of healthy, beautiful hair and the range promises to give you hair that is the strongest, shiniest, healthiest state with every use your Joico products. Joico is often associated with beautiful blondes as it has a great selection of haircare to help repair strengthen and tone lightened hair.